uncollected thoughts on crowdfunding a movie

just wrapped up my 4th crowdfunding venture. [ran 3 for The Black Sea (one a success, one a fail, one in-the-middle)]. The latest was done to support my next feature film Sister/Brother. I am a big fan of the concept and spirit of crowdfunding but less a fan of the actual doing, which runs counter to my default personality setting which is more or less to be quiet. I don't want to ask people for support in general, much less for something that I've taken years to write and assemble and that has legitimate meaning for me creatively, emotionally or otherwise because a) it could fail b) I am exposing myself. In fact after The Black Sea I promised myself I would never crowdfund again because the experience was so draining and unpleasant even though the movie would not have been made without it. Some of this feeling - that I'd never crowdfund again - was ego and some was the mistaken presumption that for a second-time filmmaker with a developed screenplay with actors and key creative personnel attached finding capital would be a smoother enterprise this go-round. Not the case. Though the film played at several festivals and had small group of followers, no magical doors opened and no money magically rained down from the sky as a result. No well-heeled or hungry bulldog producer sought me out to shake me by the shoulders and promise me s/he wouldn't sleep until this movie was made and in the world.

And so last fall I applied for a battery of grants from a wide spate of foundations, thinking I could patch a couple (maybe even a few) together to maybe get a whisper of a spark of motion with which to approach investors - and came up empty on all of them. Every single one. This was deflating naturally but I have served on enough grant panels to know the competition is fierce and the inevitable projects - meaning the ones that appear to be getting made regardless of the success of the grant - are favored. And it became clear that without some money already in that funding a narrative feature via grants is not a sustainable idea.

And so after some interior deliberation (and especially because MAKING A MOVIE > waiting for something/someone to allow you to make a movie) I decided to go for it. The people at Stowe Story Labs agreed to be fiscal sponsor. Plus, Seed & Spark was launching the second year of Hometown Heroes and I thought perhaps I could piggyback on that for some additional motion. I had raised 32K on my first venture for The Black Sea and this was going to be less, 25K, so how hard could it be really? Some well-timed, well-meaning tweets, a steady but not-too-intrusive-or-annoying FB presence, some emails to former contributors and the money should come fairly easy. Except no.

In the 6 years between my first crowdfunding foray and this one, several things transpired.
- Everything online became immediate right-now loud, look-at-me turbine engine of white noise
- Crowdfunding in general became ubiquitous ("Help Me Pay This Dude to Pack my Apartment!")
- Crowdfunding for your tiny indie movie became ubiquitous
These all conspired to run counter to my expectation of how things would play out.

Day One was good. Some of the people I was counting on came through. Then day two we hit plateau and moved into a nothing-nothing-nothing-drip-nothing-nothing-nothing-drop rhythm that continued for ten days and which began to grind me down, activating a rising whirlpool of negative sensation, ultimately causing me to question the validity of the project, the validity of the campaign, the validity of me as filmmaker, and at darker moments, me as person, charting the trajectory of various failures in my life and allowing them to feed/sustain a terrible narrative in my head that I've been working for years to unravel. Why did I do this again?

With some creativity, some conversation with other filmmakers (thanks David W), and a well-timed-but-accidental-because-it-was-planned-a-year-ago trip to Yellowstone I started to find a path out of darkness. What's the worst that would happen, the project failed at crowdfunding? That's not the end of the project, just of one avenue. As someone once said (or should have said) there are many paths to the mountain. Once I began staring this failure in the face and accepting it and contemplating other ways to get this movie made things became lighter and the path out continued to illuminate itself. Ultimately the project was successful and I reached my goal but it was not without personal impact. The more time that gets between me and the experience the more favorably I'll reflect on it but at present it feels like there was a corrosive in the process, something negative. Those are funny words from a person who just raised 100% of his project and I know there are plenty of less-fortunate projects so maybe I'll zip the lip, dispense with the analysis, and head to these notes:

NOTES FOR CROWDFUNDERS (OR MYSELF IF I EVER CHOOSE TO DO THIS AGAIN WHICH AT THIS WRITING I DEFINITELY WON'T THOUGH DEEP DOWN I KNOW BETTER THAN TO SAY THAT OUT LOUD BECAUSE WHO KNOWS REALLY):

- don't conflate running a crowdfunding campaign with making a movie. they are not related in the least. you can argue that modern world blah blah hustle hustle self-produce blah blah but they are divergent. (maybe this outs me as old.) There are many people doing this who are great at the flash and sizzle and OMFG YOU GUYS and the funny gifs of cakes exploding or dogs high-fiving but that doesn't mean they can frame a shot or direct an actor or find the heart of a scene in a sudden two-shot because you're losing light. Don't forget this.

- some people will surprise you. they give more than you anticipated or give more than once or are invested in your success without you even knowing it. their belief in you and/or the project will sustain you in the darkness. even when it is quiet, know that there are people in the world who have your back.

- some people will disappoint you. there will be people you are counting on, or at least presuming will support you - in no small part because when they asked for support for their project you were there for them; you gave money and tweeted/FB'ed about their project - who will leave you flapping in the wind. Do everything you can to not let this eat you up from the inside. Chalk it up to them revealing who they are, remember it, and don't dwell or let it fester. I mean, first try emailing them directly and give a gentle reminder or two (we have just 26 hours to go. remember when I gave you fifty bucks for X?)  but then cut them loose and never ever ever support them or their art again. (note: not sure the aspiring buddhist in me agrees with the end of that sentence and I'm still processing/wrestling with it but it felt satisfying to type it out.) At minimum, don't let their lack of response define you or impact your emotions.

- some people who supported you last time won't support you this time: but how can that be? you never know what is going on in someone's life and social media is a murky lens. So when the person who gave to your last movie, emails you back a one-word email (the word: UNSUBSCRIBE) after you sent her a direct email, not a mass email, appealing for support, just shake it the hell off. Maybe your email was annoying or maybe she is contending with darkness of any form and can't deal. Either is okay.

- your best friends are fellow filmmakers: one of the highlights of this experience was crowdfunding alongside a bunch of other projects and watching them navigate similar hazards and obstacles. Talk to them. Celebrate/commiserate together.

- don't do the whole campaign by yourself: even if you've done it before. you need a multitude of voices and you need days when you have nothing to to with it.

- let gratitude be your default setting: no matter the amount you raise or the difficulties you encounter. Treat the $5 contribution with the same level of respect and thanks as the $250 contribution.

- find quiet: if you are lucky enough to find yourself in the hills of Montana in October and the light is golden in the aspens and your heart is open the smallness/greatness of existence will speak to you. This enterprise is so small it will say. It doesn't not have the meaning you are ascribing to it it will say. The meaning lays solely in your movie it will say. It will shake you by the shoulders and promise you that what you really need/want is already inside you and no matter what it won't sleep until this movie is made and in the world.

reversion

was home sick a couple days and it - along with recently prepping/shooting project (which took me away from my mildly regular running routine which has obvious mental/emotional health benefits) and immediately afterward prepping/managing a live crowdfunding campaign for my next film (note: crowdfunding I'm reminded can activate a long ribbon of negative sensation dominos) -  drudged up a bunch of ill will and feeling. things i've overcome or worked long at getting tools to live alongside. sort of a fun-pack of depression/anxiety/panic all in alternating registers and currents. Exercise non-existent, meditation, not constant. diet and intake too much bad not enough good. and so i stick these in the front of my mind: remain grateful for what you have. put the focus on drawing breath. reflect on where you've been not where you haven't. don't wait in ambush, don't expect applause.

bad day/good day

You're 13 minutes into a 7.5 mile run (on your way home after a half-day at the day job b/c you have to pick the kids up from 1st grade and preschool b/c MM is away at a retreat for a few days to be present as teacher for a local writing/publishing institution), needing to cross the street. You look left over your shoulder and see a biker approaching making your immediate crossing not possible. God fucking dammit motherfucking asshole you think. 

The biker slows, is talking to you. What the fuck you think as you pull your earbuds out. 

Hey man, he starts, some woman stopped me and made me find you. She said you dropped a bunch of stuff from your backpack, a ways back. You nod and say thanks. This isn't news b/c about half a mile back, as you were crossing the train tracks at the W end of the Tillikum Crossing bridge you noticed that your backpack had come slightly unzipped so you threw it off quickly, noting that your pants and work shirt were about to fall out and speedily threw them back in and zipped up before continuing down the path. This biker must be working on behalf of someone who saw that and is now showing unnecessary concern. Biker moves on. You stop your running app. You've been running 13 min and 30 sec for a total of 1.2 miles. Just as a precaution you take your backpack off to take an inventory. 

It's been one of those days already. Lack of sleep b/c daughter up a couple times in the night, up again at 5:45 AM. Groggy cognition. A heavy pot in the drying rack falling into the sink and breaking a wineglass, spraying glass shards everywhere kind of morning. You considered not even doing the run but you're training for a 1/2 marathon next month and you need to stay consistent w/ the training. Open the backpack: pants, shirt, undershirt, work ID badge, keys. All seems good. Wait. Wait. Where's the wallet? You check all the pockets. Can't remember exactly where you put it when you were changing in the locker room at work. It was in with the pants and shirt. Fuck. You double check. you triple check. 

A pregnant woman dressed in black approaches. She's the woman who stopped the biker. She said she saw a shirt and some headphones on the ground back there. The headphones, fuck. These are the heavy, cover-your-whole-head headphones you listen to on the bus to work. They're not in the backpack. The woman is apologetic for not having more details. She motions to her six or seven month belly and says she is running late for an appointment. You are so grateful and say so. 

Moments later you are walking back the way you ran. You can picture everything laying there. You must have been too hasty re-packing the backpack when it opened accidentally. You must have been embarrassed about your exposure to check thoroughly. You feel the gentle stirrings of panic in your belly. All the shit you'll have to cancel, all the dominos, forms, more forms, reapplications.

You attempt to still your mind. More than likely nobody did a thing and all your shit is laying there. This is Portland after all.  As you approach the intersection you can see something laying in the middle, just south of the train tracks. It's...your underwear and socks. Fantastic. No wallet, no headphones.

After walking the promenade back and forth, looking everywhere to the side you call MM and check at a nearby Starbucks. MM calls the credit union to put alert on cards. Starbucks says nope. You inventory to MM all the cards you had in that wallet: our shared cc, your filmmaking cc, 2 cc's particular to The Black Sea (long maxed out), your DL, your SSN card.

You find yourself in a nearby Cha Cha Cha asking the slightly gruff server about a wallet. He says nope. You find yourself noting the hillside littered with tents and makeshift canvas domiciles, skeevy and sketchy. You find yourself walking into a parking lot, pretending to be in the middle of a heated conversation on your phone so you can get eyes on the 3 homeless individuals huddled by a transformer next to their canvas-tethered shopping cart, to see if your headphones are around their neck, or if your emptied wallet is on the ground.

You call MM and decide to abort the run. Take the Orange line back home. You are starting to feel your stomach pulse with self-loathing. Why didn't you take more time to check your backpack you dumb fuck? You check your phone repeatedly. Nothing. You google yourself in aim to see if someone reasonable could track you down online. They could. But no one is calling, no one is emailing. You realize that a reasonable person would probably have just picked up the wallet and called you. A person with sketchy intent would have grabbed the headphones and wallet. You lost it at a heavily trafficked area, filled with Max, Bus, Street Car, Tram, nearby freeways. Anyone with ill intent could be long gone. That SSN card and DL together have merit. Lots a person could do. You google what to do if you lose your SSN card and the result is not reassuring. There is mention of someone using your SSN to buy property, to file false tax reports, to create fiscal accounts. You begin to panic. MM tells you to calm the fuck down. Get off at the Woodstock iteration of your credit union. Go in there and tell them what happened. Tell them you are home alone for 3 days w/ the kids and you need them to issue a debit card. There are pix on the wall of the credit union showing the business that existed in this same space in 1974. There are 2 people laughing on a bicycle in black and white. Their ghost/s must be here right now watching me. 

After credit union you talk to MM waiting for the 75 bus line to take you all the way home. Fraud alerts are filed. SSN alerts are filed. It's been 90 minutes now since you lost the wallet. You curse the dirty, skeevy homeless people who no doubt found your wallet and claimed it for themselves

On bus home you have moment of brief relief, thinking of non-attachment and identity. What could be more tethered to manufactured identity than a wallet, filled with signifiers, both accepted and invented. Maybe this is a good thing you think. There will be a pain in the ass ahead but maybe a good thing. Moments later you realized your day job business card was in your wallet. You call your colleague and ask her to check your voicemail. She calls back saying there is a sticky on your computer screen, left by the reception team: a woman found your wallet and has been calling non-stop. There is a phone number. The woman has the same name as your sister. You laugh in the driveway as you walk up to the front door of your house. 

You call the number. The woman says she is a runner too, was running and found the wallet and headphones, didn't know what to do. She grabbed them and took them back to work. She shares that her wallet was stolen some months ago on a business trip to Chicago - endless hassle trying to fly home and cancel cards - and she felt like this was karma, an opportunity to erase the negativity of her experience by one good deed. You agree to meet up to retrieve the wallet.

You call MM and laugh. You apologize for blaming your problem on dirty skeevy homeless people.  Your problem was your own. Your problem is your own. Your problem is part of you. 

Moments later you are in the basement, quality checking the DVD for your first feature film. You watch reluctantly having seen it a billion times in a billion forms. Your plan is just to watch a few minutes and then jump ahead but you get pulled in. It looks great, sounds great. Can it be that part of you is actually proud of this film, proud of what you made? These are strange sensations. Who are you? Having the DVD be almost done is amazing feeling. A long long road for a multiplicity of reasons. Shot 5 years ago, written across 10 yrs, intersecting with a person you used to be, the ghost of your intentions. 

You pick the kids up from elementary school and preschool. Lose your temper b/c they aren't listening. Later you will accidentally spill an entire bag of frozen blackberries in the freezer. Later you will attempt to get a peach out of a bottle for your kids and inadvertently tilt the bottle and pour sticky peach nectar across the floor. You will laugh about this. All part of a shitty day.

But then:

Later your father will tell you the oncologist has given the all clear. 

Later your sister will share some amazing, shimmering soul-stirring news. 

So, later you will decide to write it all down before you forget it. 

Before you forget about context and proportion.
Before you forget that two sentences of good outweigh paragraphs of bad. 

Before you forget about everything being an ephemeral puff of smoke. 

Here and then gone. Gone and then here.  A train arriving, a train departing. 

Your own ghost stands over your shoulder in 100 yrs, looking back/forward at you and laughs so fucking hard you can just about hear him. 

memorial day trip

driving down the winding road alongside the Smith River on the 199, tiny towns subject to change and decay, unlike the rising landscape

maybe aging means existing alongside your former selves, not transcending them. the complication is in keeping the timelines in order, the thread of the narrative bloats with each year, bleeding into the watery present.

there's the theater in eureka where I was a projectionist 20 plus yrs ago, moving heavy film canisters to the projectionist table, threading films into projectors, watching the ends of movies over and over, checking focus and frame out the small window that overlooked each auditorium, aching as I looked forward to life in LA, toward becoming a filmmaker. all that aspiration and ambition pulsing with the knowledge that it was going to happen. no matter what.

there's the theater in Arcata where I watched rivers of double features starting 25 years ago, where I worked for a time, where M did too, where one early morning she and I sat out front on the raised corner of the loggia and she looked at me and said we both know last night didn't mean anything and a possible door closed before re-opening a short time later, arguably beyond my agency or hers.

In Ferndale (where I was an extra in a film 23 yrs ago and where another film was shot 16 yrs ago produced by the company I worked in the mailroom at in LA) here's a house where we stay with old friends - some not seen in decades - all of us older, greyer. All fundamentally the same and unmistakably altered.

and there's the trees, standing for ages before my great-grandparents were conceived laughing at my insights (oooh 20 years, come back and see us in 500 bud), standing through fog and wet, through sun and ache. still t/here.

my filmic trajectory has not lined up with what that projectionist anticipated but that is not a unique story I suppose. still my next film project stirs, slowly gathering form and heft.

and this is a thing borne of many unconnected things, of where I find myself, of reading some D Lynch interviews, of recalling M Haneke directed The Last Continent at 47, of rewatching Man on Wire, of my 45th birthday just days away, of the trip to past corridors where my old iterations stand on every corner : I have always found myself waiting for things - mentors, money, approval - needing those things to grant me the power to move forward. This new film is the embodiment of that, which is to say a character wrestles with all these competing strands of history and desire of time and oblivion - and by the simple act of continuing to step forward, she transcends it. And so for me the act of making this next film is the renunciation of that need, that reliance on approval. I'm tired of wanting to be liked, this grade-school ache to fit in that I've toted around for decades like a fat cement albatross. Time to cut that loose and to finally get busy.

And 100 years from now when this next movie and the next and the next have been born and lived and been long forgotten this tree in the fog will still stand, not really giving a crap about anyone's aches or iterations.